IT Cosmetics Universal Taupe Build-A-Brow Photos, Swatches, and Review


When it comes to brows, I feel they can either make or break your face. I’m still fine tuning my art of brows, and IT Cosmetics has created the Build-A-Brow complete with brush to make it easier and beautiful!

Big, bold, and beautiful brows are always on trend but not always easy to achieve. Let IT Cosmetics® help your readers put their best browforward with the new BuildABrow Waterproof 5-in-1 Micro-Fiber Crème Gel Stain. “IT’s your brows but better”!

Launching February 2015 in ULTA stores nationwide, the BuildABrow Waterproof 5-in-1 Micro-Fiber Crème Gel Stain coats each brow hair and adheres to skin with melted fiber technology that looks like real hair, fills in gaps and tames every last strand. This clinically-proven, 24hr waterproof and budge-proof gel stain won’t wear off and releases brow-loving ingredients to deeply condition brow hair while easily shaping and defining your perfect brow. IT’s your semi-permanent gel stain that gives you everything you need to buildabrow all in one step.



The brush makes it easy to apply the gel stain without getting it all over the place. The grooves make it easy to pick up product.



The spoolie helps you brush out the eyebrows prior to and after applying to make sure you have the correct amount on your brows.



Universal Taupe is a cool brown. I chose this shade because it is lighter than my brows, but is the perfect color to fill in without making them too unnatural.





The formula is slick and glides right on, but I found that it took awhile to dry. Once dry, though, it will not budge. It wore until I removed it hours later, and I liked how my brows looked – natural and fuller.


As you can see above, you can see where I added the Build-A-Brow to make them appear fuller. And, below is a picture of me from a little distance, so you can see that they do, in fact, look natural.



What do you think? Is this a product you would use to define your brows?

Facebook: IT Cosmetics

Press sample. All opinions are honest and my own.


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