IT Cosmetics Universal Taupe Build-A-Brow Photos, Swatches, and Review


When it comes to brows, I feel they can either make or break your face. I’m still fine tuning my art of brows, and IT Cosmetics has created the Build-A-Brow complete with brush to make it easier and beautiful!

Big, bold, and beautiful brows are always on trend but not always easy to achieve. Let IT Cosmetics® help your readers put their best browforward with the new BuildABrow Waterproof 5-in-1 Micro-Fiber Crème Gel Stain. “IT’s your brows but better”!

Launching February 2015 in ULTA stores nationwide, the BuildABrow Waterproof 5-in-1 Micro-Fiber Crème Gel Stain coats each brow hair and adheres to skin with melted fiber technology that looks like real hair, fills in gaps and tames every last strand. This clinically-proven, 24hr waterproof and budge-proof gel stain won’t wear off and releases brow-loving ingredients to deeply condition brow hair while easily shaping and defining your perfect brow. IT’s your semi-permanent gel stain that gives you everything you need to buildabrow all in one step.



The brush makes it easy to apply the gel stain without getting it all over the place. The grooves make it easy to pick up product.



The spoolie helps you brush out the eyebrows prior to and after applying to make sure you have the correct amount on your brows.



Universal Taupe is a cool brown. I chose this shade because it is lighter than my brows, but is the perfect color to fill in without making them too unnatural.





The formula is slick and glides right on, but I found that it took awhile to dry. Once dry, though, it will not budge. It wore until I removed it hours later, and I liked how my brows looked – natural and fuller.


As you can see above, you can see where I added the Build-A-Brow to make them appear fuller. And, below is a picture of me from a little distance, so you can see that they do, in fact, look natural.



What do you think? Is this a product you would use to define your brows?

Facebook: IT Cosmetics

Press sample. All opinions are honest and my own.


  1. Thanks for your review 🙂 Interestingly I use a darker shade of eye shadow to do my brows, but they always disappear by the end of the day (LOL!). So I’m intrigued about this one since it’s water-proof 🙂

  2. Great review! Your eyebrows look AMAZING <3

  3. gorgeous! I use the lip balm from IT very high quality!

  4. Sadly I just can’t seem to make the time each day to get the make up out. It seems to get limited to special events and date nights.

  5. I have super dark hair and eyebrows and super, super pale skin–I’m always afraid of using a brow filler since I don’t want to draw even MORE attention to the fact that my skin looks like a vampire’s!! Your brows do look great afterwards, so maybe I need to be brave and try it out!

  6. I didn’t even know something like this existed. Wow. My eyelashes are practically invisible so this would be great, although I don’t know that I’d trust myself to apply. lol.

  7. You look amazing girl <3 totally need this!

  8. Love these tips!!

  9. I really need to get my brows in check! They’re a hot mess right now!

  10. I’ve never used a product like this on my eyebrows. I’m always afraid it will feel weird when it dries!

  11. I mostly use pencils, but I should give this a try since I’m loving more full brows this fall.

  12. Great review. I’ve never used any product on my eyebrows.

  13. I would love this – reminds me of a product Tarte makes that is similar.

  14. I HAVE to fill in my brows. I don’t know how I ever got through the first 22 years of my life without filling them, hahahaha!

  15. I think i definitely need this. My eyebrows are so thin and do NOT grow. I can never find anything that works for me to fill them in without looking crazy when I’m done, so I think I need to try this! Looks great on you! Thanks for sharing!

  16. Awesome post! I’ve just started getting into defining my brows more to bring out my eyes. <3

  17. I don’t really touch my eyebrows much as they’re so blonde and anything makes them look ridiculous! I used to tint them, but even the lightest brown was too dark for me!

    Katie <3

  18. You did a great job on your brows. I usually go to a salon to get my brows done but this is inspiring me to give doing it myself a try.

  19. Looks like a great product, your brows look wonderful 🙂 Currently I’m using ABH dipbrow. I love it soooo much!

  20. I love using Elf eyebrow kits and Benefit. Anything that’s simple!

  21. Have you tried their bye bye undereye??

  22. I am not into make up so I dont really do brow definition but working on it. Looking good as always hun

  23. I’ve never really had to use any products for my brows. You’ve done a great job with the review though.

  24. beautiful! these brushes look really neat!

  25. I have never done anything with my brows but so need to do something. This looks rather simple, I might give it a try.

    Thrifting Diva

  26. I experienced post pregnancy hair loss pretty badly and now my eyebrows are patchy. I just fill in those spaces to make them look natural, I don’t try to make them look fuller per se. But it totally transforms my face. Sometimes I just do my brows and some eyeliner and call it a day… so cool how these little things work.

  27. I’m so bad at doing my eyebrows.

  28. Your makeup is always spot on and perfect, I’m totally jealous! Beautiful as usual!

  29. Will have to check this out when it rolls out at Ulta. For now, I’ll keep using my Too Faced kit

  30. I’ve been meaning to try this out – I love the it! cosmetics brand. Their bye bye under eye concealer is the best!

  31. Very cool!! Thanks for sharing, I currently use an eyebrow pencil, but this looks way easier!

  32. Pingback: IT Cosmetics No-Tug Waterproof Gel Eyeliners, Brow Power Universal Brow Pencil, and YLBB Your Lips But Better Romantic Rose Waterproof Lip Liner Stain Swatches and Review | Taneja's Bride

Leave a Reply

Required fields are marked *.