Pop’s coolest ingénue Lorde collaborates with M∙A∙C on Pure Heroine, a limited-edition Lipstick in a deep, rich shade of plum with an Amplified finish, and Penultimate Eye Liner to create her favourite eye look. Pro discount is not applicable on Lipstick.
For those of you who fell MADLY & DEEPLY for the likes of MAC Strong Woman and MAC Heroine, you’re in for a treat, there’s a new purple babe in town, and well, she was inspired by the talented Lorde. I, for one, love her MEGA HIT Royals from her debut studio album, Pure Heroine. It’s also the namesake of this stunning shade of plum.
When the color story for MAC x Lorde released, there was buzz that this was the amplified version of Heroine. I love the amplified finish by MAC because you can layer it on as much as you wish and as little as you wish. I chose MUCH. I mean, I wanted to see Pure Heroine in action. This shade is very vampy and sexy and is probably something you may choose to pull out in the Fall/Winter seasons, but I can see myself using this all year-round because purple is just that sort of color for me.
This shade is ONLINE EXCLUSIVE and can also be found at select MAC stores (I believe Time Square has one if you’re in the area, but it IS still available ONLINE!)
And, then, I compared them to some of the popular purples that MAC has put out (and the ones I thought matched closely!)
(Top – Bottom: Goddess of the Sea, Rebel, Boyfriend Stealer, Heroine, and Pure Heroine)
(L-R: Pure Heroine, Heroine, Boyfriend Stealer, Rebel, Goddess of the Sea)
So, what do you think? Is this something you will be grabbing or passing?!
Purchased by me. All opinions are honest and my own.