VIOLET GREY Launches E-Commerce (Press Release)


VIOLET GREY, a luxury content and commerce beauty company, is now selling top products from brands such as such as NARS, Dior, Yves Saint Laurent, RGB, Rubis and La Mer – just to name a few. Each product sold on has been hand-picked by Hollywood’s leading artists, experts, and specialists, delivering an exclusive and highly edited selection of beauty.

Photo Courtesy: Violet Grey

Photo Courtesy: Violet Grey


About VIOLET GREY: VIOLET GREY is a luxury content and commerce beauty company. Through its editorially rich online destination and exclusive MELROSE PLACE beauty boutique, VIOLET GREY showcases Hollywood’s HERO products, curated by its community of stars and artists exclusively for VIOLET GREY.


Origins: Founded by Cassandra Huysentruyt Grey in 2010, VIOLET GREY began in a discrete penthouse on Melrose Place. As an oasis for stars, stylists, and artists, VIOLET GREY sparked collaboration and naturally evolved into a place where the best of beauty reigned. Immersed in the rarified realm of Hollywood beauty culture, VIOLET GREY began collaborating with its community of makeup artists, nail artists, hair stylists and skin care professionals to pinpoint the best in beauty; and ultimately celebrate these artists and their artistry that is often displayed on some of the most famous faces in the world.


The Shelves at An evolving curation of beauty products deemed necessary by those who know beauty best— Hollywood’s leading artists, experts, and specialists. Products are editorialized within the context of Hollywood beauty culture and are stocked seasonally with current must-haves from makeup artists’ kits. From the thousands upon thousands of beauty products available today VIOLET GREY and its community of artists have adhered to The Violet Code (a set of exacting standards for each product to be held accountable by) and rigorously tested, vetted, and authenticated an exclusive and highly edited selection of beauty—Hollywood’s hero products.

Here are some examples of what you will find on the site:

Photo Courtesy: Violet Grey

Photo Courtesy: Violet Grey

Photo Courtesy: Violet Grey

Photo Courtesy: Violet Grey


Photo Courtesy: Violet Grey

Photo Courtesy: Violet Grey


The Violet Code: To meet VIOLET GREY’s exacting standards, products must satisfy a range of requirements:

1. Authentic: Discovered in artist’s kits.

2. Validated: Tested for performance and packaging by VIOLET GREY and its community.

3. Coveted: Declared necessary by influential names in the beauty and film industries.


Products that are approved by the VIOLET CODE can be found on the Shelves at VIOLETGREY.COM


Featured Brands: Dior, Tom Ford, Serge Lutens, Yves Saint Laurent, Giorgio Armani, La Mer, La Prairie, BeautyBlender, Bobbi Brown, By Terry, Eve Lom, Hourglass, Jinsoon, Laura Mercier, Lipstick Queen, NARS, RGB, Rubis, Revive, and Utowa.

** New brands and categories that meet the VIOLET CODE will be added throughout the year.


  1. Sounds cool!

  2. Very nice! I’ll have to check this out.

  3. Not heard about this store, will be checking it out!

  4. Violet Grey will be seeing a lot of my money..

  5. This sounds like a fun site that will be dangerous for my wallet. lol!

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